Adding videos to your page is a great way to provide more visual details of your business. You can add how-to videos, testimonials, and more. This article goes over using the Hosted Video Element in Funnels.
Adding the Video Element
- Navigate to Sites on the left > Funnels at the top
- Click into the Funnel you want to add a video.
- Click on the plus sign icon at the top left to add elements.
- Click on the Video Element
- On the right-hand sidebar, Go to Video Type > choose Hosted Video
Add the Video to the Element
- Click on Select Video to be taken to your Media Storage. (If you do not already have the video that you need, upload it to the Media Storage)
To learn more about Media Storage, check out our article “The Media Storage Tab.”
- Once the Video loads, double-click on it for it to encode.
- Edit the playback controls as needed.
NOTE: The video can be in any of the mainstream Video formats as long as it is under 4GB.
Additional Features
Tracking Viewer Progress on a funnel-hosted Video
This feature can help increase lead conversion by targeting viewers based on their interaction with your content.
How to Use Video Progress Tracking
- Setup Video Element:
- Access the funnel page containing your video and open it in the editor.
- Select the video element and disable the “Show Progress Bar” option.
Please Note: The accuracy of the video tracking depends on whether or not you have turned off the progress bar. Keeping it toggled on would interfere with the accuracy of the workflow’s video tracking.
Create a Redirect Page:
- Build a blank page with a form for unregistered visitors to collect their contact information before they can continue watching the video. This ensures they get registered as contacts in the system so that you can include them in the workflow afterward!
- Ensure this page is part of the same funnel and set it as the redirect destination for unregistered visitors.
- Save and preview to make sure that everything is working.
Go to the automation settings and create a new trigger based on video tracking with the necessary filters.
If you want to learn more about the video tracking trigger, check out our article “Workflow Trigger: Video Tracking”
Why do my videos start on mute?
This is due to the regulations that auto-playing videos on iOS, Safari, Chrome, Android, Firefox, and Edge must start muted. The browser manufacturers control this policy, which cannot be overruled.
Note: Non-auto-played videos start unmuted.
Key Advancements of the Evolution of Video Integration:
- Enhanced Video Player Features: Introduction of upgraded video players that support multiple playback qualities (480P, 720P, 1080P, Auto), adjustable playback speeds (0.5x, 0.75x, 1x, 2x), and Picture in Picture (PiP) mode, offering users a richer and more customizable viewing experience.
- Autoplay Regulations and Policy Insights: Detailed information on autoplay regulations across various browsers, including IOS, Safari, Chrome, Android, Firefox, and Edge, with links to policy changes. This provides a comprehensive understanding of how to ensure compliance and optimize video playback.
- In-Depth Video Encoding Explanation: A deeper dive into the importance of video encoding, explaining its necessity for video tracking and the ability to offer multiple video qualities, ensuring videos are optimized for different viewing conditions.
- User Interface (UI) and Navigation Enhancements: Advancements in UI and navigation reflect a more user-centric approach, emphasizing ease of use and efficient management of video content, thereby enhancing the overall user experience on digital platforms.
FAQ
- How do I add a video to my funnel page?
- Navigate to Sites > Funnels, select the funnel you want to add a video to, click the plus sign icon to add elements, and choose the Video Element. Then, select “Hosted Video” and upload or select your video from Media Storage.
- What formats are supported for videos?
- The video can be in any mainstream format as long as it is under 4GB.
- Why should I disable the progress bar on my video?
- Disabling the progress bar ensures accurate video tracking by preventing users from manually adjusting their progress, which could interfere with tracking automation.
- How do I create a redirect page for unregistered visitors?
- Build a blank page with a form to collect contact information, then set this page as the redirect destination for unregistered visitors within the same funnel.
- Why do my videos start muted?
- This is due to browser regulations requiring auto-playing videos to start muted on iOS, Safari, Chrome, Android, Firefox, and Edge. Non-auto-played videos will start unmuted.
6. What types of actions can I automate based on video progress?
- You can automate actions such as sending follow-up emails or SMS messages, tagging leads, or triggering other workflows based on viewer engagement.